Football: Beckham's arrival creates headache for PSG coach






PARIS: The unveiling of David Beckham as a Paris Saint-Germain player was undoubtedly a major media event and marketing ploy but what can the Englishman, now 37, actually offer on the pitch?

The fact that Beckham has signed only a five-month contract indicates that football is not the priority, especially as the French season finishes in mid-May and the player has admitted that he will need "a few weeks" before he is fully fit.

But even when he does take to the field, it will not be the Beckham of his peak.

After all, the former Manchester United and Real Madrid player left Europe for the MLS in 2007 -- although he has had two loan spells at AC Milan since then -- and last played for England in 2009.

"Physically I feel good, as if I were 21. I've not lost much pace because I never really had any," Beckham joked on Thursday.

However, some remain to be convinced.

Christian Gourcuff, the veteran coach of Ligue 1 club Lorient, told AFP he was far from thrilled at a signing which had "nothing to do with sport", pointing out that Ligue 1 makes "distinctive physical demands" on players.

"I am no MLS specialist but when I see the players who do well there, I think the level is some way below that of the leading European leagues," he said.

Reynald Denoueix, who won the French title as a coach with Nantes in 2001 and later coached Real Sociedad in Spain, is less sceptical and believes Beckham can still offer something, as long as he is in good shape physically.

"His qualities are his passing ability and the work he does for the team," he said. "It is very good for PSG but he needs to be in a physical condition that allows him to find space on the field and make himself available for a pass.

"If he does not have what it takes in terms of fitness, it will be enough of a problem for him just to get the ball.

"Just because he is 37 it doesn't mean that he can't be competitive. Others have proved that it is possible. But you need to have exceptional aptitudes."

Questions remain as to where coach Carlo Ancelotti will use Beckham and how high up the pecking order he will stand in a stellar squad.

"I don't know where he will be but, when you look at the course his career has taken in recent seasons, I think it will be very difficult for him to have much of an impact," Gourcuff assessed.

It seems highly unlikely that he will be given the chance to play on the right of midfield, where he first made his name at Manchester United.

Beckham remains a fantastic crosser and his ability to strike a dead ball will be an immense asset but he has never been great at beating his man and is unlikely to start now.

Besides, the 4-4-2 formation that Ancelotti has used, largely successfully, in the last couple of months, requires wide players of a very different profile.

Jeremy Menez, Ezequiel Lavezzi and Lucas Moura are all speed merchants who like to take on their man.

In other words, the exact opposite of the "Spice Boy."

As a result, the only remaining possibility looks like playing him in a deeper, central role, where he enjoyed success during his four-year spell at Real Madrid, and where his vision and precision passing may be most useful.

"But in that case, there is still a problem of how well he complements those around him. You need to be able to defend too," said Gourcuff, imagining the possibility of a partnership with the tireless Blaise Matuidi.

The idea of a three-man midfield in which the duties are more evenly shared is a possibility and would probably be the best solution for Beckham's ageing legs.

But Ancelotti abandoned such a formation when PSG's form dipped in November.

Another factor against Beckham is that his mooted move to Paris last year collapsed partly because Ancelotti could not guarantee him a minimum amount of playing time.

- AFP/ir



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Building better Super Bowl ads by watching you watch them



A side-by-side test of Apple and Samsung ads.



(Credit:
Screenshot courtesy of Affectiva)


WALTHAM, Mass.--The makers of Wheat Thins cereal may have a hit Super Bowl commercial on their hands.


I believe this because I watched the ad on my computer while another computer watched me watching it over the Internet. The ad combined a box of Wheat Thins, night vision goggles, fear of Bigfoot when there should have been fear of the Yeti, and a thieving neighbor. It seems my "emotional valence" score -- which can be roughly translated to mean my overall emotional reaction -- while watching all this was unusually high, at least once the Yeti and the the thieving neighbor made their appearance.


I had no idea a Yeti and Wheat Thins were a powerful combination, but after running the ad through a Web demonstration by the 3-year-old company Affectiva, I'm forced to conclude that's the case.>

Welcome to the future of advertising, where the wisdom of spending a reported $4 million for a 30-second spot in the Super Bowl doesn't have to be left to the imagination of an ad agency's creative team and the honesty of focus groups.


When you turn on the the Super Bowl tomorrow and watch that game within the game -- no, not Beyonce's performance, I mean the ads -- there's a good chance that at least several of those pieces have been tested using Affectiva's tools, which are being used by both Coca-Cola and Unilever, which owns brands ranging from Dove soap to Ben & Jerry's ice cream. Using a Web camera and with a user's permission (usually commissioned by an ad agency or research firm), Affectiva monitors a person's expressions while watching an ad.


Affectiva provides a topline measurement on a scale from 1 to 10 on something the company calls an Affdex score. That's a combination of involvement, a "feel good" index, and a "minus metric." Behind that, reaction over the length of the ad is monitored and charted. When did someone smile during the ad? When did they frown? When did they drift? It's all tracked and produced on tables.



There's deep science behind that report. Affectiva was founded in 2009 and is based on technology created at the Massachusetts Institute of Technology's Media Lab. The technology was originally intended to work with people who have autism. Because people with autism may have difficulty displaying emotional reactions, co-founders Rana el Kaliouby and Rosalind Picard created a mathematical model for monitoring hard-to-perceive changes in their expressions.


"I personally think it could be a standard for advertising," said Stephanie Tilenius, an executive-in-residence at the venture capital firm Kleiner Perkins. Kleiner was part of a $12 million Series C funding round announced in August. The company was also a big attention-grabber at last month's Consumer Electronics Show in Las Vegas.


If you have a Webcam on your computer, you can run through the Affectiva demonstration yourself right here. You can also test a goat-related ad from Doritos (really, it kind of works), a Hyundai ad with a "don't tell mom" theme, and an already somewhat controversial ad from Volkswagen in which lots of people whom you wouldn't expect to have Jamaican accents sound a lot like Jimmy Cliff.


The first, most viable application for the Affectiva technology was in advertising, of course. But it could one day find its way into everything from medical devices to smartphones. Imagine, for example, if your phone could sense by your expression, pulse, and tone of voice how urgently you need an app or to make a phone call?


Affectiva made a splash after last year's Super Bowl with a public analysis of many of the ads shown during the Giants-Patriots nail-biter. Perhaps their most interesting conclusion was that the follow-up ad to 2011's hit "Vader kid" ad from Volkswagen did not test well among 400 participants. The ad involved a dog trying to lose weight and finally chasing a new, red Volkswagen. But when the ad transitions to a scene from Star Wars' cantina scene (a nod to the Vader kid), interest fell off the map and didn't recover.



An explanation of Affectiva's score.



(Credit:
Affectiva)


Most likely, the ad testing technology will be used in addition to traditional ad testing, rather than replacing focus groups, said Graham Page, an executive at the market research firm Millward Brown. Last year, Millward Brown tested over 400 ads using the Affectiva technology and should use it for more than "several thousand" ads around the world this year.


A tour of Affectiva's technology is a bit of a tour of your own instincts. In seconds, you can see quantified what you already suspected about an ad. In a face-to-face test of Apple and Samsung pieces, for example, neither ad exactly floated my boat. (You can see my overly stern expression while watching them in the screenshot above this article.)


So what else did I learn about my advertising tastes? It appears I really hate commercials in which grown men act like children but I am a hopeless sucker for ads with real children. I've always sort of known this. But thanks to a demonstration of facial-tracking technology here at the offices of a young company called Affectiva I can say, with certainty, that, yes, Verizon, I was seriously annoyed by that dopey ad with the dopey guys playing basketball. But the kids in the AT&T ad? Adorable.


"Your negative reaction to that," said Avril England, vice president of product management and marketing at Affectiva, "was about as negative as it can get."


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Pictures We Love: Best of January

Photograph by Dieu Nalio Chery, AP

The magnitude 7 earthquake that struck near Port au Prince, Haiti, in January 2010 so devastated the country that recovery efforts are still ongoing.

Professional dancer Georges Exantus, one of the many casualties of that day, was trapped in his flattened apartment for three days, according to news reports. After friends dug him out, doctors amputated his right leg below the knee. With the help of a prosthetic leg, Exantus is able to dance again. (Read about his comeback.)

Why We Love It

"This is an intimate photo, taken in the subject's most personal space as he lies asleep and vulnerable, perhaps unaware of the photographer. The dancer's prosthetic leg lies in the foreground as an unavoidable reminder of the hardships he faced in the 2010 earthquake. This image makes me want to hear more of Georges' story."—Ben Fitch, associate photo editor

"This image uses aesthetics and the beauty of suggestion to tell a story. We are not given all the details in the image, but it is enough to make us question and wonder."—Janna Dotschkal, associate photo editor

Published February 1, 2013

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Ala. Standoff: Police Mum About Talks With Suspect













As a police standoff with an Alabama man accused of holding a 5-year-old boy hostage in an underground bunker entered its fifth day, authorities were saying little except that their talks with the 65-year-old loner were continuing through a ventilation pipe.



Negotiators were still trying late Friday to persuade Jimmy Lee Dykes to surrender. Police have said they believe the Vietnam-era veteran fatally shot a school bus driver on Tuesday, and then abducted the boy from the bus and disappeared into the home-made bunker.



While police were mostly staying mum about the delicate negotiations, it fell to neighbors to fill in the blanks about Dykes, described by some as a menacing figure who held anti-government views.



One of Dykes' next-door neighbors said the suspect spent two or three months constructing the bunker, digging several feet into the ground and then building a structure of lumber and plywood, which he covered with sand and dirt.



Neighbor Michael Creel said Dykes put the plastic pipe underground from the bunker to the end of his driveway so he could hear if anyone drove up to his gate. When Dykes finished the shelter a year or so ago, he invited Creel to see it — and he did.



"He was bragging about it. He said, 'Come check it out," Creel said.



He said he believes Dykes' goal with the standoff is to publicize his political beliefs.








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"I believe he wants to rant and rave about politics and government," Creel said. "He's very concerned about his property. He doesn't want his stuff messed with."



Police have used a ventilation pipe to the bunker to talk to the man and deliver the boy medication for his emotional disorders, but they have not revealed how often they are in touch or what the conversations have been about. Authorities waited until Friday to confirm the suspect's identity.



While much of what is going on inside the bunker remains a mystery, local officials who have spoken to police or the boy's family have described a small room with food, electricity and a TV. And while the boy has his medication, an official also said he has been crying for his parents.



Meanwhile, Midland City residents held out hope that the standoff would end safely and mourned for the slain bus driver and his family. Candlelight vigils have been held nightly at a gazebo in front of City Hall. Residents prayed, sang songs such as "Amazing Grace" and nailed homemade wooden crosses on the gazebo's railings alongside signs that read: "We are praying for you."



"We're doing any little thing that helps show support for him," said 15-year-old Taylor Edwards said.



Former hostage negotiators said authorities must be cautious and patient as long as they are confident that the boy is unharmed. Ex-FBI hostage negotiator Clint Van Zandt advised against any drastic measures such as cutting the electricity or putting sleeping gas inside the bunker because it could agitate Dykes.



The negotiator should try to ease Dykes' anxieties over what will happen when the standoff ends, and refer to both the boy and Dykes by their first names, he said.



"I want to give him a reason to come out," Van Zandt said,



Police seemed to be following that pattern. At a brief news conference to release a photo of Dykes, they brushed off any questions about possible charges.



"It's way too early for that," said Kevin Cook, a spokesman for the Alabama state troopers.





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Scarred for life? The biology of childhood hardship


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Starbucks opens first store in Vietnam






HO CHI MINH CITY: Starbucks opened its first store in coffee-loving Vietnam on Friday, seeking to compete with local rivals in a country known for its strong cafe culture.

Vietnam - the world's second-largest coffee producer - has dozens of local chains as well as small coffee shops on nearly every street corner, presenting a major challenge for Starbucks to break into the crowded market.

Around 100 people queued up in southern Ho Chi Minh City for the opening, but the US giant's coffee was not to everybody's taste.

"I prefer Vietnamese coffee, which is stronger than Starbucks. As a Vietnamese, I love local coffee," said Nguyen Tien Tam, 35.

Vietnamese coffee is traditionally prepared in individual metal drip filters, producing a very strong, thick liquid that can be mixed with condensed milk or served black over ice.

Starbucks said in a statement that its store would "embrace distinctive Vietnam traditions and strong heritage of coffee passion".

"We have deep respect for Vietnam's long coffee traditions," it added.

Vietnamese farmers mostly produce the low-grade robusta variety used for instant coffee or other blends.

An increasing number, however, are switching to arabica beans, which command higher prices, and Starbucks has said it aims to buy more of this type from local suppliers.

Starbucks has been targeting growth outside of the stagnant US market, opening thousands of stores in China and across the Asia-Pacific region over the past few years.

It plans to have almost 4,000 stores in the Asia-Pacific by the end of 2013.

- AFP/de



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Windows 8 ekes out 2.2 percent market share



Windows 8 may not be setting the PC landscape on fire, but at least it's heating up some gains in market share.


The latest flavor of Windows scored a market share of 2.26 percent in January, as recorded by Web tracker Net Applications. That showed a slow but steady rise from 1.72 percent in December and 1.09 percent in November.


Windows 8 has been floating around for a while as beta and preview editions became available, but the official release debuted at the end of October.


January's numbers showed
Windows 8 in fifth place among the various operating system versions, just behind
Mac OS X 10.8 with a 2.44 percent share.


Windows 7 remained in first place with a 44.4 percent share, down slightly from the previous month. No. 2 Windows XP grabbed 39.5 percent of the market, up slightly from December. Though still in third place, Vista continued to shed users with a 5.24 percent share.



How has Windows 8 fared in comparison with
Windows 7 during its initial launch months? Not too well.

Windows 7 officially debuted in October 2009. By January 2010, Windows 7 had already won a market share of 7.71 percent, according to Net Applications' stats.

And how Windows 8 will fare moving forward remains a question mark.

The new OS has so far failed to ignite PC sales, which continue to slump as tablets surge. And even people who want to upgrade to Windows 8 now may be discouraged by the higher price tag.

Microsoft had been dangling the Windows 8 Pro upgrade for just $39.99. Even better, anyone who bought Windows 7 after June of last year was able to snag Windows 8 Pro for just $14.99.

But that promotion is no more. As of today, upgrading to Windows 8 will run you $119.99 for the standard version and $199.99 for the Pro version.

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Sinkhole Swallows Buildings in China

Photograph from AFP/Getty Images

The sinkhole that formed in the southern Chinese city of Guangzhou (pictured) is, unfortunately, not a new occurrence for the country.

Many areas of the world are susceptible to these sudden formations, including the U.S. Florida is especially prone, but Guatemala, Mexico, and the area surrounding the Dead Sea in the Middle East are also known for their impressive sinkholes. (See pictures of a sinkhole in Beijing that swallowed a truck.)

Published January 31, 2013

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Police: Suicide Bombing Strikes US Embassy













A suspected suicide bomber detonated an explosive Friday in front of the U.S. Embassy in Ankara, killing himself and a guard at the entrance gate, officials said.



U.S. Ambassador Francis Ricciardione told reporters that a Turkish citizen was also wounded in the 1:15 p.m. blast in the Turkish capital.



There was no immediate claim of responsibility, but both Kurdish rebels and Islamic militants are active in Turkey.



The bomb appeared to have exploded inside the security checkpoint at the side entrance to the embassy, but did not damage the inside of the embassy itself.



TV footage showed the embassy door blown off its hinges. The windows of nearby businesses were also shattered by the power of the blast, and debris littered the ground and across the road.



Police swarmed the area and immediately cordoned it off and several ambulances were dispatched.



An AP journalist saw one woman who appeared to be seriously injured being carried into an ambulance but a hospital official said she was "not in critical condition." On its website, the Hurriyet newspaper identified the woman as Didem Tuncay, a television journalist who it said was at the embassy to get a U.S. visa.










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The embassy building is heavily protected and located near several other embassies, including that of Germany and France. Hurriyet newspaper said staff at the embassy took shelter in "safe room" inside the compound soon after the explosion.



Phones were not being answered at the embassy later Friday.



Police examined security cameras around the embassy and identified two people who could have been the suicide bomber, a police official said, speaking on condition of anonymity in line with government rules.



In a statement, the U.S. Embassy thanked Turkey for "its solidarity and outrage over the incident."



Kurdish rebels who are fighting for autonomy in the Kurdish-dominated southeast have dramatically stepped up attacks in Turkey over the last year. The United States considers the Kurdistan Workers Party, or PKK, a terrorist organization and has helped Turkey in its battle against the group. But the group has not attacked U.S. targets in its nearly 30-year insurgency.



Homegrown Islamic militants tied to al-Qaida have carried out suicide bombings in Istanbul, Turkey's bustling commercial center. In a 2003 attack on the British consulate, a suspected Islamic militant rammed an explosive-laden pickup truck into the main gate, killing 58 people, including the British consul-general.



In 2008, an attack blamed on al-Qaida-affiliated militants outside the U.S. Consulate in Istanbul left three assailants and three policemen dead.



Turkey is also being deeply affected by the brutal civil war in neighboring Syria, and has become a harsh critic of President Bashar Assad's regime there. The war has left at least 60,000 people dead so far, according to the U.N., and Turkey is sheltering tens of thousands of Syrian refugees.



The first of six Patriot missile batteries being deployed to Turkey to protect the country against attack from Syria was just declared operational and placed under NATO command. Others are expected to become operational in the coming days.



——



Associated Press writer Ezgi Akin contributed to the report.



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Drone school: Not a cushy number


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