Billboard's charts, the gold standard for assessing the most popular music, has added a new metric.
Billboard announced yesterday that YouTube streaming data is now being incorporated into its charts. YouTube viewership will now join digital and physical singles sales, terrestrial radio airplay, and streaming as the metrics that determine Billboard's chart order.
Since there are often times thousands of clips of a single music video, Billboard's YouTube data is limited to "all official videos," Vevo clips, and user-generated videos that are using "authorized audio." In other words, only legitimately used songs can be included in its charts.
It only makes sense that Billboard is incorporating YouTube data in its results. The online video site is increasingly becoming a place where people listen to music, and to not include it would possibly leave an inaccurate picture of current tastes.
Already YouTuibe is having an effect on the Billboard charts. "Harlem Shake" by Baauer, which went viral on YouTube, is debuting at number one on the Billboard Hot 100. YouTube also helped send Rihanna's "Stay" from 57th place last week to third place this time around.
The updated Billboard charts with YouTube included are now on Billboard's Web site.
YouTube viewership now incorporated into Billboard charts
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YouTube viewership now incorporated into Billboard charts
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YouTube viewership now incorporated into Billboard charts
